You send casual videos instead of text messages, and you have a series of BombBomb videos you deploy when new leads come in. You’re a video expert compared to most agents, but that doesn’t mean you should quit now! Here are three quick challenges that will keep you ahead of the curve.

Not an expert yet? Check out our beginner and intermediate video challenges.

 

Challenge one: Livestream via Facebook Live

This election season, Facebook Live is really taking off as candidates hit the campaign trail. Now agents can take advantage of the same technology to share “behind-the-scenes” live streams with their friends and clients.

Start by recording a livestream on Facebook. Here are some ideas for what to broadcast:

  1. Offer a live “Market Report” based on whatever data (RPR, Market Snapshot, etc.) you are currently using. Stand outside a closing where you represented the seller and mention that you closed for 10% over the market average.
  1. Invite people to your open house by:
  • Recording a snippet of the home’s exterior: “Check out this curb appeal! Come check out 123 Oak Lawn Blvd from 2-4pm today.”
  • Showing off the panoramic view from a deck or patio: “Look at the amazing view at my newest listing on 123 Oak Lawn Blvd! Located at the top of Oak Hill, you can see the entire city of Rock Creek from the balcony. Come check it out from 2pm – 4pm today.”
  • Showing off your local flare! Stream your thoughts on a local Chamber of Commerce meeting as you’re exiting the building.
  1. Not ready to make it about you? Stream a song from a local “Concert in the park.”

Start in selfie cam mode, saying “This is what I love about living in Rock Creek! Tonight, there’s an orchestra playing in the park down the street from me. Check out how talented my neighbors are!” and then flip the cam to the concert in progress. Alternatively, just record the orchestra and add the above script as your caption.

 

How do you do it?

FBLiveButtonOpen Facebook on your mobile device. If you’re using your Profile page, go to the top of your newsfeed where you would to update your status. Look for this “Go live” button and follow the prompts to get started.

 

On a business page, you’ll go to “Publish” and look for the same icon to begin following the prompts.  

 

Challenge two: Record and edit a market update video broadcast

For this more advanced video tactic, you’ll want a screen-recording tool (like Camtasia) and you may need a better microphone than what your laptop came with (try the Blue Snowball). Fire up your favorite market update tools, whether it be RPR, your local association or MLS, or Market Snapshot. Navigate through some of the more useful data points (days on market, list to close price) onscreen as you narrate why they are important.

Try a few different cuts and shots, and use Camtasia to piece the footage together into a quick, informative video. Make it a goal to record this monthly, and promote it via your email list, Facebook and Twitter channels and more.

 

Challenge three: Start snapping!

Start by setting up your Snapchat profile using Katie Lance’s best practices. Once you’ve added friends, send a quick snap video to someone you know. Pick someone you feel comfortable with and send them a snap video of:

  • you enjoying your morning coffee: “Haven’t seen you in forever. Let’s have coffee soon!”
  • waiting on your kids outside soccer practice: “Carpool time. Wish your kiddo was still on the team!”
  • You admitting Snapchat confuses you: “I have no idea what I’m doing on Snapchat but, cheers! It’s margarita time!”

 

Bonus points: Create a Snap story

Not sure you are ready to send a snap to one specific person? Create a snap story, which is available for anyone who follows you to watch. Read more about what a Snapchat story is.

In your story, you could:

  • Create a “day in the life of Joe Agent.” Take a photo or video of all the different places you go each day to show how hard you work!
  • Snap some of the highlights from your open house so people know where to find you

 

All finished?

Congrats — you’re an advanced video user! What do you plan to do next? Tell us in the comments and we’ll be sure to feature you in future Tech Savvy Agent video content!

The most compelling CTA in marketing today may be the “play” button. Whether you’ve just completed our beginner challenge, or are naturally an intermediate video user, it’s time to test out some tools and apps that will bring your video game to the next level.

 

Quick review of best practices
Here’s what BombBomb’s Steve Pacinelli recommends:

640-SteveP

  • Don’t shoot from below! Test out your angles and find out what’s most flattering.
  • Look at the lens, not at yourself.
  • Make sure your light source is coming from behind the camera (or at the very least, not behind you)
  • Write a bullet-point outline and run through it 2x max before hitting record.
  • Or, simply think of recording a video like leaving a voicemail. You are just moving the phone from your ear to in front of you.
  • If any words or phrases trip you up, consider changing them out for more casual language. (Example: say “use” instead of “utilize”, etc.)

 

Challenge one: Download and use Hyperlapse

Hyperlapse is an app from Instagram, and most people know it for its mind-bending sped up videos. But you can also use Hyperlapse to stabilize your video, and you can set it to play at any speed (including regular speed).

Download Hyperlapse for your iPhone

Download Hyperlapse for your Android phone

 

Record a quick intro video using Hyperlapse.

Here’s a sample script:

Hi, I’m Joe Agent, a local real estate expert in Lincoln County. I live and work in the Bay Valley area. In fact, I moved here after college and quickly realized it was the ONLY place I wanted to raise a family — and I’ve spent the last 10 years helping other families achieve the same dream. I would love to get to know you, your family and your buying or selling needs. I’m always available at: [PHONE] or [EMAIL]. I look forward to hearing from you!

 

Once the video is recorded, feel free to send it as an email attachment or via text message. For a more robust email send, consider challenge #2: setting up a BombBomb free trial!

 

Challenge two: Test out BombBomb’s free trial

BombBomb is the best casual video tool out there for real estate agents. Once downloaded, you can create and store videos to use in specific responses (e.g. response to an online lead, response to someone wanting to know their home value, etc.).

Once set up, you can always access these videos from your phone through the BombBomb app. Once you’ve signed up for the 14-day free trial (no credit card needed!), try:

  • Uploading your Hyperlapse bio video to BombBomb
  • Record other videos, including:
    • CMA response. “Hi there. At your request, I just sent you an automated home value estimate based on local home prices in your neighborhood. But, it’s likely that your home’s condition — or any upgrades you’ve made to it — mean that your home could be worth even more than my initial estimate. I’d love to come visit your home in person and give you a personal, expert opinion on your property value. Call or text back if you’d like me to stop by this week.”
    • Online lead response, based on certain neighborhoods or areas: “Hi, I see you’re looking for a home in the Valleywood subdivision. I love that neighborhood, and I’ve helped 10 clients just this year find the right homes for their families in Valleywood. I’d be honored to help you, too. Call, email or text back if you’d like to talk further.”

The next time you have an opportunity to send a text or email to a new lead, try using your BombBomb videos instead!

 

Challenge three: Set up your Snapchat profile

If you haven’t already downloaded Snapchat to your iPhone or Android, do it now. Then, follow Katie Lance’s tips for setting up your Snapchat profile — including finding friends and blasting your “snap code” out on social media. (Consider changing your twitter profile pic to your snap profile pic, which doubles as your snapcode.)

Feeling brave? Feel free to send a snap to a friend or past client. Whether it’s a selfie video saying “hi” or a panoramic video of your favorite hiking view, people will love to hear from you!

 

Ready to move to the next level? Check out tips for sending snaps and getting serious about video in our advanced video challenge.

 

52% of marketers worldwide name video as the content with the best ROI1, and by 2017, videos will become nearly 70% of consumer traffic2. And, Mark Zuckerberg said on 7/27/2016 after Facebook released its second-quarter earnings, “We’re going to become video first.”

But even as videos become more and more popular, many agents and marketers steer clear, assuming the barrier to enter is high.

That’s where this three-part video challenge for beginners comes in. Starting today, we’ll help you bust past your fears and reservations and confidently record and leverage your first video.

 

Are you an intermediate or expert video user? Start here:

 

Beginner tips from BombBomb

Here’s what BombBomb’s CMO, Steve Pacinelli, recommends for beginners:

640-SteveP

  • Don’t buy expensive equipment just yet! Anyone with a smartphone can record and send “good-enough” video.
  • Set your camera at or above eye level. Don’t record from below!
  • Using a smartphone? Look directly into the camera lens, not at yourself
  • Make sure the light is coming from behind the camera (or at least, not from behind you). Window light is often better than overhead lighting.
  • You don’t need a full script! Write a few bullets and practice or memorize the flow so you sound confident and natural.

Challenge one: Send a quick video

Let’s do this! First, let’s get into the habit of using videos rather than text. To begin, start by either:

    • Starting a thread by sending a video instead of a text
    • Replying to a text with a video

The idea is to take 9 seconds to show someone you care by taking this step vs. the 2-3 seconds it takes to respond to a text with text. Just try it with your family or a couple friends! Then try it with a prospect or two. If you are a broker, try sending a new recruit a video vs. a text.

 

Quick how-to:

How to record and send a video via text on an iPhone

How to record and send a video via text on an Android phone

 

Challenge two: Stop fearing Snapchat

No, it’s not just for teenagers and college students! Snapchat is the fastest growing social media channel and you can’t afford to ignore it. Let’s take a beginner step, a baby step. Just download Snapchat. That’s it.

Download Snapchat to your iPhone

Download Snapchat to your Android

 

Don’t you dare walk away!

65% of video viewers watch more than three-quarters of a video3. If you’re hoping to increase engagement or to convert more of your leads, you HAVE to try something different. Even if you only send a video text to a friend with a “no-judgment” disclaimer, it’s important that you get started today.

 

Want to keep going? Take our intermediate video challenge.

 

Sources:

  1. Insidecxm.com
  2. Grouponworks.co.uk
  3. ReelnReel

You’ve heard the stats responsiveness is the #2 most important skill and quality* that clients care about when hiring a real estate agent, and most (over 60%) of buyers* won’t interview more than one agent before signing a contract. It stands to reason that if you are the first to respond to an inbound lead, you’re more likely to win their business! Below are three brand-new phone hacks you can use to ensure that no matter what, you always respond within minutes.

 

  1. Search Google within any app

When was the last time you had to leave a text to look up an appointment time, an address or the spelling of a client’s name? Moving between apps can take up precious time, but Google has developed technology that can help you respond faster without requiring any app navigation.

Apple users can download the GBoard Keyboard, which adds Google search to your keyboard, allowing you to get everything from directions to addresses to GIFs on the fly.

Here’s how GBoard works:

GBoardYouTubeScreenshot

https://www.youtube.com/watch?v=F0vg4HUEIyk

Android users can take advantage of Now On Tap, a relatively hidden feature available to anyone using the “Marshmallow” or “M” operating system. This quick video explains how Now On Tap works:

AndriodMPhoneGetAnswersYouTubeScreenshot1

https://www.youtube.com/watch?v=xdlNC_T-HmI

 

  1. Create text shortcuts on your phone

If you have an iPhone, quickly type “OMW” into your text and then hit the spacebar. Apple has a default shortcut in place that auto-corrects “OMW” to “On my way!” on all iPhones.

Think about how much time you could save if you created text shortcuts for any phrase or paragraph you type more than once per week. You could create shortcuts for tedious logistics and contact details, such as:

  • em= your email address
  • emlo = email for your favorite loan officer
  • offc = The address or directions to your office

But don’t just stop there! Consider adding text shortcuts that produce full paragraph responses to inbound leads or common questions. Examples include:

  • hvr = your response to someone looking to know the value of their home
  • wbld = your response to a brand-new web lead

Not sure how to set up a text shortcut? Check out this tutorial that shows steps for both Apple and Android users.

 

  1. Consider using automation for lead response

Text shortcuts can be perfect if you’re short on time, but what if you’re truly unavailable? When you have to be present, you can take advantage of automated lead response tools like FiveStreet. FiveStreet leverages pre-programmed responses so you can send a response and “claim” the lead so they don’t move on to another agent.

Lead masters Tristan Ahumada and Kevin Markarian use these automated responses every day:
TechSavvyBlogJune23FastPhoneHacks2Kevin

“Hi! Thanks for reaching out to me. Would you like to schedule a time to discuss this property and perhaps others like it? Kevin Markarian, Marker Real Estate”

— Kevin Markarian, Marker Real Estate
TechSavvyBlogJune23FastPhoneHacks3Tristan

“Thanks for reaching out about a home for sale through realtor.com. Do you have time for a quick call now?”

— Tristan Ahumada, Keller Williams

 

Ready? Go!

In the next generation of tech, we’ll likely have bots who can interpret leads and create responses on your behalf. Until then, leveraging keyboard and text shortcuts and auto-responders will keep you at the top of your game and top of mind among interested leads and clients.
*Source: National Association of REALTORS® 2015 Profile of Buyers and Sellers

BuildPromoteEngageTechSavvyBlogImageFLAT

 

We hope it doesn’t surprise you that, according to the National Association of REALTORS®, 89% of buyers say they get information from online websites and 57% are leveraging tablets and mobile applications.

Do you have a digital strategy for drawing in buyer leads? Below are three quick ways to optimize your web presence for buyers.

  1. Responsive lead-capture website

The first step to getting buyers to convert online is to build different places for them to visit and engage. Your website should be:

  1. Build out your testimonials

Get testimonials everywhere — and we mean everywhere. Add them to your website, your real estate search portal profiles, your LinkedIn and Facebook pages and to Yelp or other local review sites.

Pro tip: Copy and paste 10 or more existing testimonials as “recommendations” on Realtor.com to make the filter cuts!

  1. Boost your social media posts

Next, create property-centric or market-centric social media posts to ensure your marketing messages are hitting interested, local buyers. Here’s a great example of a post that has been working for Lab Coat Agents’ founder Nick Baldwin:

Nick writes, An ad copy style that’s really been working for me is the one pictured here.

NickBFB

  • The forward slashes with text in between in all caps because it catches the eye.
  • A short description
  • Basic property info
  • Offer to show more info and price which leads to a lead capture landing page or forced reg listing
  • Post 5-6 photos along with the copy

Without fail, I will get no less than 15-20 leads every weekend when I run ads like this for new listings.”

Share your insights

These are just a few tips to get you started as you hunt for online buyers. What are your best tips for online buyer engagement and conversion? Share them in the comments!

BuildPromoteEngageTechSavvyBlogImageFLAT

 

We hope it doesn’t surprise you that, according to the National Association of REALTORS®, 89% of buyers say they get information from online websites and 57% are leveraging tablets and mobile applications.

Do you have a digital strategy for drawing in buyer leads? Below are three quick ways to optimize your web presence for buyers.

  1. Responsive lead-capture website

The first step to getting buyers to convert online is to build different places for them to visit and engage. Your website should be:

  1. Build out your testimonials

Get testimonials everywhere — and we mean everywhere. Add them to your website, your real estate search portal profiles, your LinkedIn and Facebook pages and to Yelp or other local review sites.

Pro tip: Copy and paste 10 or more existing testimonials as “recommendations” on Realtor.com to make the filter cuts!

  1. Boost your social media posts

Next, create property-centric or market-centric social media posts to ensure your marketing messages are hitting interested, local buyers. Here’s a great example of a post that has been working for Lab Coat Agents’ founder Nick Baldwin:

Nick writes, An ad copy style that’s really been working for me is the one pictured here.

NickBFB

  • The forward slashes with text in between in all caps because it catches the eye.
  • A short description
  • Basic property info
  • Offer to show more info and price which leads to a lead capture landing page or forced reg listing
  • Post 5-6 photos along with the copy

Without fail, I will get no less than 15-20 leads every weekend when I run ads like this for new listings.”

Share your insights

These are just a few tips to get you started as you hunt for online buyers. What are your best tips for online buyer engagement and conversion? Share them in the comments!

 

As a busy agent, you don’t just need leads — you need can’t fail lead gen strategies. But do you know where to look?

According to  the National Association of REALTORS® 2015 Profile of Home Buyers and Sellers, there are three main places buyers are getting their real estate information. By making sure local buyers can find you in these three places, you’re guaranteed to get more business this spring.

 

  1. Online websites (89%) and mobile or tablet and mobile applications (57%)

We hope it doesn’t surprise you that 89% of buyers say they get information from online websites and 57% are leveraging tablets and mobile applications. Do you have a digital strategy for drawing in buyer leads?

Here’s how to optimize your online presence:

  • Build a responsive website that incorporates an IDX feed and tells your brand story. Is your website mobile friendly? Google will tell you for free. Show off your niche or local market specialties in blog posts and leverage landing pages (or squeeze pages) to capture leads. Offer seller prospects the ability to check the value of their home — here’s an example of what that might look like.
  • Get testimonials everywhere — and we mean everywhere. Add them to your website, your real estate search portal profiles, your LinkedIn and Facebook pages and to Yelp or other local review sites. Copy and paste 10 or more existing testimonials as “recommendations” on Realtor.com to make the filter cuts!
  • Advertise within consumer’s real estate search sites and mobile apps so they see your face and brand as they’re looking for new homes.
  • Start boosting your social media posts to ensure your marketing messages are hitting interested, local buyers.

 

  1. Yard signs (51%)

Yes, you read that right — we said yard signs. They may seem antiquated but more than half of buyers say they’ve leveraged information they’ve received from these brand-builders.

Get in gear with your yard signs:

  • Set out property flyers with pertinent information and top-notch listing photos. Snapseed is a terrific app for photo editing.
  • Direct the buyer to a specific phone number, email or a short URL where they can get more details on the home. Here’s a free mobile listing builder you can use to get started.
  • Prep yourself for leads! Set up an automated workflow within your CRM so you respond to each lead immediately, even if you’re busy with a client or in a meeting. According to a study by Kellogg and MIT, the odds of contacting a lead are 100x greater if called within 5 minutes versus 30 minutes.

 

  1. Open houses (48%)

Now that nearly half of today’s buyers say they’re getting important information at open houses, do really want to send a junior agent in your place?

How to dominate an open house:

  • Request that each buyer sign in on an iPad or laptop before touring the house so you can load their data directly into your CRM. Two great open house tools for this are Open Home Pro or Bright Open™, which is free with Market Snapsho.
  • If you sense hesitance when asking for a buyer’s contact information, break out a customized local report about homes like the one you’re standing in, and mention that you’d like to send them some follow-up info about the local market and trends that you’re seeing.
  • After the open house, use your CRM to put these buyers on an automated outreach plan that reminds you to follow up personally. Another good exercise is to try sending out individual videos as follow-up. Video click through rates are unbelievable. Just turn the phone on you, record the video message and send!

 

Getting started

There you have it — buyers are getting their best information from the internet (of course), but also from yard signs and open houses. It’s time to dial up your digital footprint and return to the basics.

 

What are your best tips for being where the buyers are? Share them in the comments!

 

It’s that time of year again—the time to reflect on the year that’s passed and look forward to what’s going to matter most in 2016. Our hope is that when you do, you focus on some of your most celebrated moments and find a nugget or 2 of inspiration for 2016.

Looking back on the market

It’s been a good year for real estate:

  • Home sales are strong in most markets—likely to come in at around 5.3M.
  • Moderate price increases continue to make housing affordable.
  • Best of all, when it comes to that all-American dream, home ownership is an important part for 87% of people. (It’s even higher for millennials at 91%.)

And if you’re wondering about next year, according to Jonathan Smoke, “We are entering a normal, but healthy, housing market”. Here’s his list of the top 10 markets to watch in 2016.

Our prediction for 2016

We predict that 2016 is going to be the year of doing the basics better. Year after year, we see top producers doing the basics better, and even through the ebbs & flows of the market, and the whims & emotions of buyers and sellers, they remain at the top of their game.

 

keep-calm-and-get-back-to-the-basics-4The art of mastering simplicity

The path to top producer lane will no doubt have a bump or 2, but with a focus on the basics, goals and an actionable plan, being a top-producing agent is within everyone’s reach. Here are a few tips on how to get there.

1. Set weekly intentions.

Every week, take 10-15 minutes to set goals, and when you do, focus on these:

09-money_makers

Also take a minute to reflect on the week—think about what you did, what you could do better and, most importantly, celebrate your successes! A great week doesn’t necessarily mean you checked everything off your to-do list. It means you made the right decisions about how you invested your time.

2. Have a positive attitude.

I’d venture to say this is the single most important thing on this list. Your attitude can make or break anything in your life—your profession, personal life, home life and your health.

08-swindoll

Top-producing agents welcome complaints, never give up, they know the importance of investing in themselves and they do it!

With clear goals and a weekly plan that includes time for the important things in life—including yourself—achieving balance will come easy.

1125232

3. Focus on your relationships.

If you focus on the equity that exists in the lifetime value of your clients, you’ll never go wrong. Building a strong relationship portfolio is your most valuable and virtually competition-proof asset that, if nurtured, will give you a never-ending return.

So treat others the way you’d like to be treated. Make them feel special, listen to them and keep your commitments. Above all, remember them when the deal is done. In the end, it’s all about the follow-up.

business-relationship-resized-600

We’ll be taking our own advice in 2016, and want to thank you for allowing us to help you with the amazing work that you do. Take time to enjoy the magic of the season, folks. We wish you the hap-happiest of holidays and phenomenal success in 2016.

It’s that time of year again—the time to reflect on the year that’s passed and look forward to what’s going to matter most in 2016. Our hope is that when you do, you focus on some of your most celebrated moments and find a nugget or 2 of inspiration for 2016.

Looking back on the market

It’s been a good year for real estate:

  • Home sales are strong in most markets—likely to come in at around 5.3M.
  • Moderate price increases continue to make housing affordable.
  • Best of all, when it comes to that all-American dream, home ownership is an important part for 87% of people. (It’s even higher for millennials at 91%.)

And if you’re wondering about next year, according to Jonathan Smoke, “We are entering a normal, but healthy, housing market”. Here’s his list of the top 10 markets to watch in 2016.

Our prediction for 2016

We predict that 2016 is going to be the year of doing the basics better. Year after year, we see top producers doing the basics better, and even through the ebbs & flows of the market, and the whims & emotions of buyers and sellers, they remain at the top of their game.

 

keep-calm-and-get-back-to-the-basics-4The art of mastering simplicity

The path to top producer lane will no doubt have a bump or 2, but with a focus on the basics, goals and an actionable plan, being a top-producing agent is within everyone’s reach. Here are a few tips on how to get there.

1. Set weekly intentions.

Every week, take 10-15 minutes to set goals, and when you do, focus on these:

09-money_makers

Also take a minute to reflect on the week—think about what you did, what you could do better and, most importantly, celebrate your successes! A great week doesn’t necessarily mean you checked everything off your to-do list. It means you made the right decisions about how you invested your time.

2. Have a positive attitude.

I’d venture to say this is the single most important thing on this list. Your attitude can make or break anything in your life—your profession, personal life, home life and your health.

08-swindoll

Top-producing agents welcome complaints, never give up, they know the importance of investing in themselves and they do it!

With clear goals and a weekly plan that includes time for the important things in life—including yourself—achieving balance will come easy.

1125232

3. Focus on your relationships.

If you focus on the equity that exists in the lifetime value of your clients, you’ll never go wrong. Building a strong relationship portfolio is your most valuable and virtually competition-proof asset that, if nurtured, will give you a never-ending return.

So treat others the way you’d like to be treated. Make them feel special, listen to them and keep your commitments. Above all, remember them when the deal is done. In the end, it’s all about the follow-up.

business-relationship-resized-600

We’ll be taking our own advice in 2016, and want to thank you for allowing us to help you with the amazing work that you do. Take time to enjoy the magic of the season, folks. We wish you the hap-happiest of holidays and phenomenal success in 2016.

Have you ever received an on-line lead in which the only information included was the email address? How about an email from a potential client who didn’t provide much of their information such as a phone number, their name, or other personal information? If you answered “YES” to either of these questions, Connect6 could be your solution for these types of predicaments.  Connect6 is a Chrome browser extension that also works with GMAIL.  Check out this short 45 second video on how Connect6 works:

Click here to watch the video!

Connect6

Connect6 has one of the largest databases of social profiles on the planet, numbering over 550 million and growing! This tool enables users to search and discover new people either from their search engine (Search) or from Discover, a browser plug-in that dynamically displays contact information about a person as you browse the Web. It displays profile information on any web page where there is some type of personal identifier present (e.g., a Twitter handle, email address or social link). This includes the most popular social and professional networking sites, but also includes Google search results, Gmail, HootSuite, and CRM sites such as Salesforce.com.

Connect6° Discover is a FREE Chrome extension that can be downloaded from the Chrome Store. Connect6° Search is free for customers to perform 5 searches per month. The free version is intended to help get your feet wet and see the power of the solution.  You can upgrade to Pro at any time for just $99 per user per month.  Learn how to sign up at this link: Connect6

If you are utilizing Connect6 to work smarter and more effectively in your real estate business please let Tech Savvy Agent know by commenting on this post.

Have a great week!