Instagram recently launched “Instagram Business Profiles”, previously there was no separation between business and personal profiles.
Converting your Instagram account to a “Business Profile” will allow you to have access to analytics on your Instagram account. Analytics will show you
Impressions: Total number of times your post was seen
Reach: Number of unique accounts who saw your post
Website Clicks: Number of accounts that have tapped the website link on your Business Profile.
Follower Activity: Average times your followers are on Instagram on a typical day
2. Additional Contact Info
Business Profiles will have the option to add a phone number, an email address and your business’s physical address. When you add contact information, a Contact button will appear near the top of your profile. When people click that button, they’ll see options like Get Directions, Call and Email, depending on the contact information you provided.
Cons: The only downfall is I know they will start limiting businesses ability to get organic views and they’ll force all clicks and views to be paid. That’s exactly what happened over time with Facebook Business Profiles. So for now until they start enforcing that all business have to use the business profile I recommend staying with the regular profile.
Can I try it and switch back? For now it looks like they will let you switch back to a personal Instagram Account if you try it out and change your mind.